Skip Navigation

Author: Michael Zipursky

Stop Giving Advice Away for Free

Have you ever noticed that when you give someone advice for free they don’t take action on it? When someone pays you for that same advice they are much more likely to use what you’ve shared with them and benefit from it. Those kinds of people do exist. They just want to get what they …

Read More

How We Can All Profit from Pain

Have you identified your ideal buyer’s true pain? Michael Bosworth, author of Solution Selling, writes that “[only] once a buyer admits pain to a seller, the real selling begins.” Your job, before you even begin marketing, is to figure out the most pressing and painful issue your ideal clients are facing. Many consultants focus on value. And …

Read More