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Author: Michael Zipursky

The Marketing Plan Journey

The marketing plan for your consulting business needs to be thoughtfully charted.  Begin by charting your course for a 12 month journey. This will allow you to see the bigger picture. Once you have an outline for this you can dig deeper into the details of your month to month plan. It’s important to make …

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What is Website Analytics Consulting?

A website analytics consultant helps companies better understand the data of their online web presence. Consultants in this field are increasingly in demand – if of course you really know what you’re doing. Each month companies’ websites receive thousands and thousands of visitors to their website. Every action that visitor takes on the website, and …

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17 Best Consulting Books

What are the best consulting books? As a consultant, you must continually learn and apply new skills. Developing a consistent reading habit is a must. Take it from Charlie Munger, billionaire and Warren Buffet’s right-hand man: “In my whole life, I have known no wise people (over a broad subject matter area) who didn’t read …

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Web Consulting – An Introduction

Ever told someone that you’re offering web consulting? If you have you’ve probably encountered an odd look on their face and question marks in their eyes. Any mention of the word “website” and the general public automatically thinks pretty designs and ‘nice’ looking websites.

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