One big mistake that many business owners and consultants make is not understanding the true value of a client or customer. A customer that pays you $500/mo or $5000 for a project is worth just that, right? Wrong! It’s critical that you remember the Lifetime Customer Value of each client. LCV is the total value …
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I was doing some research for a client in the financial space the other day and came upon this research from Grant Hicks. Even if you’re not in the financial field there is a great takeaway here for marketers all around. Remember, what you read here isn’t just for financial advisors, but also for management …
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Last night I was sitting down with my wife sipping a cup of green tea to unwind from a long and busy day. I turned on the TV and the first program that came on was called Till Debt Do Us Part. No, this post isn’t about debt, marriage or relationships – let’s save that …
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The title of this article is a critical question not enough of us ask ourselves. “What are you great at?” Each of us has a strength. Some area that we excel in. Whether it’s a natural ability or one that we’ve developed over time. We all possess it. While you might find this question simplistic, …
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Thinking about the consulting success I’ve achieved over the years I realize that part of it is due to my attitude and outlook on life. I’ve always been an optimistic person. When I encounter a challenge rarely do I back down from it. One thing that has helped me to stay focused and motivated is …
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We’re back with Part 2 of our interview with David Allen. You can also check out part 1 with David on consulting productivity. Mike: Consultants often decide that they want to achieve a goal, let’s say, getting a speaking opportunity. However, almost without fail, things come up – distractions, other work – and they never …
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The other day I got an envelope in the mail. It was addressed to me. Had my office address on it. But there was no return to sender address. Interesting, let’s see who this is I thought… Of course these days you’d expect it to be some kind of offer from your cable company, a …
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