The people that I see that struggle the most are those that say to themselves, “I want to see greater success. I want to see a greater result in my life and my business,” but yet, they’re not prepared to change anything that they’re currently doing. They’re just trying to do more of the same stuff. If …
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Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals how to sell consulting services and the key to sell more: networking. People may roll their eyes, but it’s true! Networking is all about prepping beforehand, being crisp, articulate, compelling, and magnetic in the moment, with unbelievable follow-through. Try …
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Michael was recently featured on Peak Performers Podcast, which you can listen to here: How to Market Your Expertise with Michael Zipursky As a consultant, there’s a lot that you can bring to the table. You’ve worked on many different types of projects with many different types of clients. But this leads to one of the …
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Whether you’re an executive, a VP, a director, or whatever your level is within an organization, in most cases, it’s not about you. Everything that you do is about the company. Even though much of the success the company is seeing is directly connected to you, you somehow feel uncomfortable talking about your accomplishments …
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Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. What I …
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A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Once you have those two things together, the next piece is the ecommerce operations …
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Michael was recently featured on The Daily Grind Podcast, which you can listen to here: The Daily Grind with Michael Zipursky One of the biggest challenges early on in my career was working in Japan. I was in my early 20s, fresh out of college, wasn’t fluent in Japanese — yet I was working and living …
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