One of my resolutions this year was to read more. As a child in school I hated reading. I’d do ANYTHING you can think of to get out of reading a book that was assigned by a teacher. I didn’t read books in school and I didn’t read them out of school either. That all …
Read MoreMarketing Mondays: Strategic Consulting Partnerships
Marketing Mondays: The Case for Marketing as a Problem Solver
Marketing Mondays: Speaking Strategies for Consultants
Speaking as a consultant can double your current income. In fact, it can often replace your income completely. Speakers get anywhere from $500-$25,000 per talk (some more). As a marketing channel it’s a great way to expand awareness for your consulting services. Share with and help teach others. And make money. To get started you …
Read MoreThe Secret Power of Visioning for Consultants
At the start of the year I took a new approach to planning that has changed my life. I was sitting in the Japan Airlines Business Class lounge at the Tokyo/Narita airport waiting for my flight home. At the start of the year I took a new approach to planning that has changed my life. …
Read MoreWhy Consulting Tools Are Your Key to Success
Last week we shared a couple of articles from expert consultant Aarni Heiskanen. If you haven’t yet read Aarni’s posts, make sure you do so here: From Scenarios to Vision – A Case Study and Creating New Consulting Tools. The topic Aarni wrote about, creating and using consulting tools and systems, isn’t always an easy one …
Read MoreMarketing Mondays: Discover the True Value of Your Customers
One big mistake that many business owners and consultants make is not understanding the true value of a client or customer. A customer that pays you $500/mo or $5000 for a project is worth just that, right? Wrong! It’s critical that you remember the Lifetime Customer Value of each client. LCV is the total value …
Read More